Introducing NW77th

Eye Elegance is excited to introduce you to NW77th, a new eyewear brand with established roots.

NW77th is the latest line of eyewear associated with Studio Optix, a family business with roots that date back as far as 1879 when the Erker family established Erker’s Fine Eyewear in St. Louis, Missouri. Spanning five generations, today’s Studio Optics iteration of the family business focuses on creating and distributing eyewear from Denmark, Germany, and Italy. Most recently, Studio Optix has added the NW77th line; eye-catching luxury eyewear at a more affordable price point.

The NW77th brand was born when the Studio Optix retail team noticed younger shoppers were looking, but not purchasing, luxury frames. An initial run of NW77th featured nine styles in three colors, and quickly expanded to include 60 styles. Manufactured in factories in Korea, Japan, and the U.S., NW77th frames are available in materials like surgical-grade stainless steel, and Italian and Japanese Acetate.